About Keedo - South Africa's Trusted Kids' Clothing & Gifting Destination
Keedo is a proudly South African children’s clothing brand, trusted by parents since 1993. Known for our unique blend of comfort, style, and quality, Keedo creates timeless pieces for babies, toddlers, and young children - designed to keep up with their busy little lives and make parenting just a bit easier.
Whether you're shopping for your own or searching for the perfect gift for a baby shower, birthday, or baby’s first outing, Keedo is your go-to destination for premium kids’ fashion and thoughtful gifting.
Thoughtfully Designed - For Kids & Their Parents
At Keedo, we believe kids should be free to be kids: to run, play, wriggle, and explore in clothes that move with them. Every garment we design is made with soft, breathable natural fibres, bold colours, and playful prints that bring joy to every day.
And because we know how much parents care about quality, practicality, and looking good, Keedo clothing also reflects contemporary style trends, making dressing your little one easy, functional, and fun.
Why Choose Keedo?
We’re not just another kids' clothing brand. We actually CARE. From the very first sketch to the final stitch, our mission is to create clothing that celebrates childhood and simplifies parenting.
- Gifting Made Easy: With adorable, high-quality outfits perfect for baby showers, birthdays, and special moments, Keedo is the ideal place to find memorable and meaningful gifts for children.
- Playground Approved: Our clothing is built to last through every tumble, jump, fall and adventure, durable, wash-after-wash.
- The Little Details: Exclusive, locally inspired prints and designs that add charm and practicality to everyday dressing.
- Locally Loved: Our designs celebrate South Africa’s rich heritage through our stories, prints, and inspirations.
- Comfort in Every Stitch: Using only soft, premium fabrics that stretch, breathe, and support growing bodies.
Our Story: From Farm Roots to Fashion Legacy
Keedo was founded by Nelia Annandale in 1993, inspired by her twins — her original "Keedos." Growing up on a farm instilled in Nelia a deep appreciation for nature, community, and creativity, which continue to influence Keedo’s design ethos today.
“For as long as I can remember, I have experienced an overwhelming compulsion to serve the children of the world. I believe that we must begin investing in them from their formative years, as they are the ones who will be fashioning the future.” – Nelia Annandale, October 1993
In 2017, Keedo became part of the Cape Union Mart Group, and in 2023, it entered an exciting new chapter under Retailability, joining a portfolio of growing South African retail brands.